From major corporates to SMEs and personal brands, I take teams from the earliest ‘we need a rethink’ conversations through to a brand that’s fully realised and out in the world. From defining a Core Value Proposition to crafting identity, messages and launch campaigns, I bring strategic clarity and creative execution.

Experience:

• Rebrand project lead at Europa Capital

• 6+ years as a brand consultant (The Brandologist), working across diverse industries

• Client-side marketer rolling out new identities at The AA and AXA

With deep experience in digital marketing, I’ve led initiatives from UX strategy to Meta marketing and email automations. My technical proficiency complements my creativity, ensuring seamless and considered execution across digital platforms.

Experience:

• Project lead for UX and content strategy for AXA’s new website

• Developed mobile banking app with Bank of America (The AA's JV partner)

• Integrated AI and automation into marketing funnels, online courses and a Membership programme (The Brandologist)

I create strategic, resonant copy with clear differentiators woven throughout and a consistent tone of voice. I’m passionate about taking people on a journey - not just regurgitating stuff - whether it’s a blog, presentation, or video - and seasoned in translating technical copy into engaging content.

Experience:

• Digital Content Editor for AXA Wealth, overseeing all online content

• Short-form content, including A/B testing: banner ads, PPC, Reels, Messenger bots

• Long-form content: email campaigns, blogs, articles, and presentations

• Scriptwriting for video, live-stream interviews, and key narratives

I find joy in developing creative ideas that act as a thread across platforms, formats, and experiences. Whether it’s integrated campaigns or standalone creative, I’m good at exploring ideas using both data and intuition, with digital tools to streamline processes, and collaboration to deliver commercial results.

Experience:

• Retention and growth campaigns (The AA, Saga)

• Events and AGM communications (Europa)

• Product and brand or sub-brand launches (The Brandologist, AXA, Europa)

I work closely with business leaders to define and hone marketing strategies that align big-picture goals with actionable plans. From shifting market perceptions to launching new propositions, I combine brand strategy, creative execution, and campaign planning to deliver results.

Experience:

• Reputation-shifting campaigns and strategies (Europa, Saga)

• Growth-focused plans for new markets and propositions (The Brandologist)

Visual language is crucial for brand recognition and emotional resonance. I approach visuals intentionally to create a compelling and coherent narrative that respects and engages the audience.

Experience:

• Seasonal colour psychology expertise to align visuals with brand personality

• Directed and produced photoshoots for Europa, The Brandologist’s clients, and The AA

• Directed and produced live action videos and animations, such as AXA product explainers, Europa rebrand story, Brandologist client brand intro’s

Collaboration is at the heart of what I do. I’ve worked with countless creative teams, freelancers and agencies, leading with trust, clear communication, and a shared vision. It’s important everyone is heard and rows in the same direction. 

Experience:

• Agency tendering, briefing, and management (all roles)

• In-house studio management (The AA, Saga)

• Overseeing complex resource mixes of agencies and freelancers (Europa, Brandologist)

• Line management (The AA, Saga, Europa)

• Stakeholder management, including senior teams